Property Agents, 10 Reasons Why You Should Use a 360 Degree Virtual Tour for Your Marketing
1. ATTRACT ATTENTION TO YOUR LISTINGS
80% of the listings on the online market is of poor quality, either without or limited visual representation. A property virtual tour not only gives a factual and accurate representation of the listing, it is usually among the first few listings to be clicked when buyers scroll down the page.
2. HUMANS LIKE INTERACTIVITY
An interactive virtual tour is more likely to interest the viewer instead of going through a long winded video which only shows what the agent wants the viewer to see. By being able to pan and zoom on the property walkthrough, buyers are more likely to spend more time exploring the listing.
3. NO DUPLICATION
Viewing a virtual tour can assure the buyer this is a unique listing and buyers won't fall into the trap of viewing the same listing twice or contacting agents with the same listing.
4. PRIORITY OVER OTHER AGENTS
Similarly if they had viewed a virtual tour of your listing, they would not take the trouble to view the same listing with other agents, hence giving you priority over other agents marketing the same listing.
5. SECURE THE BUYER
Once the buyer has contacted you over other agents with the same listing, and made an appointment to view, you would have secured the buyer and hence able to serve this buyer even if he does not eventually buy the listing which you have advertised.
6. IMPRESS THE CLIENTELE
Buyers may be sellers themselves or have friends that are sellers, and may just have a property for you to market. When they are impressed that you are willing to go the extra mile in your marketing efforts, you may just be rewarded with a new listing.
7. CATCH ON THE GO BUYERS
With more than 90% of the mobile phone population holding either a smartphone or tablet or both, it is increasingly likely that prospective buyers would be surfing for property listings on their devices. A listing with a virtual tour is not only more likely to catch their attention when they have limited time on the move, they are also able to copy the link to their partners to view on the move as well.
8. POWER OF SOCIAL MEDIA
Social Media Marketing is now an integral part of a salesperson's repetoire of marketing tools. Harness the power of social media when you post your virtual tour on your Facebook business page or timeline. You'll may just be surprised your next call comes from someone who saw someone share your virtual tour.
9. SAVE PRECIOUS TIME
Do you feel like a fool when you have to rush down to open doors for a viewing and when the prospect arrived, took just a glance and left? Eradicate such situations from happening again. Time can be better spent on getting more quality listings.
10. ENHANCE YOUR REPUTATION
Build a reputation as an agent who use niche marketing tools in your offline marketing material. A Virtual tour is also able to be accessed via QR codes which you can print on your flyers or brochure.
There you have it! 10 reasons why you should use virtual tours for your marketing. Of course, A Property Virtual Tour is really not for every listing, You should only consider listings that can be further enhanced using Virtual Tours as it can be a double-edged sword that brings down a poor conditioned house even further. As a property agent, your business acumen comes into play here.
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